Unveiled late January, the Buffalo David Bitton Spring 2014 marketing campaign is headline by Ryan Lewis, from the multi-award winning hip-hop duo, “Macklemore & Ryan Lewis” and Sports Illustrated supermodel, Tori Praver.
The multi-media marketing campaign launches in the March issues of women’s and men’s fashion and lifestyle magazines, as well as in outdoor and online media.
2013 was an incredible year for the talented producer and his front man, Macklemore; they are nominated for seven Grammy Awards®, and have won awards at the MTV VMA’s, Billboard Music Awards, BET Awards, Teen Choice Awards, People’s Choice Awards and American Music Awards® for their self-released debut album ‘The Heist.’
The campaign creative has a French-Bordeaux inspired mood, featuring Ryan and Tori in a series of beautiful imagery on a private beach in Malibu. Ryan and Tori are featured wearing Buffalo David Bitton’s Spring 2014 collection, highlighting must-have denim styles and other looks.
Commenting on the brand, Ryan stated, “I really love Buffalo David Bitton jeans to perform in; their jeans stretch which allows me to move around on stage.” Speaking about his tremendous success this past year Ryan stated, “We never expected any of this to happen. It’s been a year of learning and rising to the occasion.”
“What I love about Buffalo David Bitton jeans is the fit,” stated Tori Praver. “They are all super comfortable; the cut is great. I live in them, and wear them every day. I am really loving all the colored denim for Spring, they are really fun,” she added.
This campaign marks the second partnership for Buffalo David Bitton and Lewis. In late 2013, Buffalo David Bitton kicked off its “Blank Check Series” project, providing “Macklemore & Ryan Lewis” with funding to produce a series of documentaries of their first worldwide tour.
Photos courtesy of Buffalo David Bitton
