PARIS, Jul 8, 2014/ — Cosmetics giant Lancôme has named multi-talented Caroline de Maigret as the new face of new face of the brand.
A creative figure of many talents, Caroline de Maigret is a model, a music producer and one of the most fascinating examples of the Parisian woman today.
This is due to her style, of course, which is regularly reported in detail after a concert or runway show: an ultra-chic casualness that elevates careful nonchalance to the ultimate form of sophistication.
It is also due to everything about her and especially the fact that she is the granddaughter of a minister who himself is a descendent of a Polish king and a French empress.
Caroline de Maigret is therefore aristocratic, but free, with an eclectic taste that perfectly and effortlessly reconciles an edgy rock feel and good manners.
She is so many things: the muse of designers whom she inspires before walking the runway for them, because she gives life to their creations (attitude is an art mastered by Parisians…); the companion and associate of musician Yarol Poupaud with whom she created Bonus Tracks Records and Yarock Productions; the favorite subject of the most renowned photographers of the last two decades; a woman from the fashion world, but one who prefers style in its every form to fashion itself; a strong woman, above all, with great intellectual curiosity and an exceptional grasp of people and things.
For Lancome, which has imparted the ideal of French beauty for almost 80 years, what could be more natural than to ask the woman who embodies it so well to decipher this femininity as clearly defined as it is universally coveted?