This season, Chamilia (www.chamilia.com), a Swarovski Group company, released the “Competitive Streak,” charms collection that can personalize the brand’s sterling silver bracelets, necklaces, and leather wraps.
“The emphasis for this season is pure fun and color,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “Our customer expects impeccable quality, but she also wants for her jewelry to express her life. Effectively articulating that expression was a major achievement for this collection.”
The “Competitive Streak” collection is Chamilia’s acknowledgement of its sporty side. Three new charms in this collection include:
Game, Set, Match—This sterling silver charm features a yellow enamel tennis ball hanging beside a detailed tennis racquet (MSRP $45).
Trophy Room—This sterling silver trophy charm commemorates success stories with its “#1” jet enamel detailing (MSRP $40).
In Training—This sporty chic charm features a pair of sterling silver sneakers with detailed engraving and fuchsia enamel (MSRP $50).
