On September 1st, Yoshiki added a new line on his already impressive resumé with the launch of “Y by Yoshiki x Champagne Pommery” dubbed as a new harmony between music and Champagne.
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Exclusively released in Japan before releasing it worldwide, the first 10,000 bottles allocated for release on the online store sold out in under 10 minutes. In addition, the entire import inventory, including pre-order sales from stores and restaurants, completely sold out in 24 hours. The speed at which this first lot of this high-end champagne sold out was unprecedented in POMMERY’s long history, which dates back to its founding in 1836.
Ken Moroi, President of Vranken Pommery Japan Co., Ltd., was amazed that 10,000 bottles of Champagne, a product priced upwards of 15,000 yen, sold out on the day of release. With orders from stores and restaurants continuing to flood in, and with a large number of back orders, the Pommery headquarters in France is already working to increase its production in order to restart sales next year. Going forward, the company plans to expand the number of locations that handle this product to include famous hotels, restaurants, major department stores, and wine shops.
Social media overflowed with comments from fans who wanted to purchase a bottle on the release date and who were eagerly awaiting sales to start up again.
Some examples include, “It was so popular that it sold out immediately. I’m waiting for the announcement of a second edition. I hope I can buy some next time”, “It sold out immediately, so I couldn’t buy any… I’m putting my hopes on the next sale”, and “I sincerely hope that YOSHIKI Champagne will go on sale again”.
Moreover, wine stores carrying the product saw a major reaction on the day of the sale, stating, “We were very busy after 6:00 p.m. with the new release of the YOSHIKI Champagne. It sold out in under 10 minutes. It’s a new record for us. Thank you all so much. *We apologize to customers who were unable to make a purchase.”
Product Summary
Product name: Y by YOSHIKI x Champagne POMMERY Brut
Release: September 1st, 2022
Suggested retail price: 16,500 yen (excluding tax) / 20,000 yen (excluding tax) in a gift box
Capacity: 750ml
Classification: Champagne AOC
Type: White (Dry Brut)
Vintage: NV
Variety: Chardonnay, Pinot Noir, Meunier
Manufacturing method: Minimum 42 months aging in bottle
