DALLAS, Jun 8, 2012/ — It was twilight and he already has a 5 o’clock shadow when he met his lady love. The setting can be anywhere, the protagonists can be anyone, but the message stays the same.
The ENCOUNTER Calvin Klein campaign starring Alexander Skarsgård, tells the story of unresolved tension and desire between a man and a woman.
A modern take on classic film noir, the dark and mysterious creative is left open ended to infinite possibilities. The intriguing and seductive new fragrance creates a contrast of freshness and warmth with crisp spice, warm cognac and sensual woods.
Says Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige about the scene, “The global launch of ENCOUNTER Calvin Klein introduces a new interpretation of the contemporary, confident man.”
“Alexander Skarsgård perfectly reflects the ENCOUNTER Calvin Klein attitude – modern, stylish and unapologetically masculine,” Ms. Walsh adds.
Alexander Skarsgård, will be featured in the new worldwide advertising campaign for the Calvin Klein’s latest men’s fragrance, ENCOUNTER Calvin Klein, alongside Lara Stone, who is the face of multiple Calvin Klein brands. ENCOUNTER Calvin Klein will debut in September 2012.
The ENCOUNTER Calvin Klein campaign will be supported by print and television advertising, including a short film version of the television creative that delves further into the encounter between Mr. Skarsgård and Ms. Stone.
It will also introduce a comprehensive digital platform that will capitalize on the brand’s mystery and intrigue. Further details on the ENCOUNTER Calvin Klein digital campaign will be announced in August 2012.
IMAGE CREDITS:
AD CAMPAIGN: © 2012 Steven Klein
