Give the gift that gives back! The new Ann Taylor limited-edition St. Jude Elephant Jewelry Collection does just that! From November 18, 2016 through January 28, 2017, Ann Taylor will donate 50% of the purchase price per of each item sold from the collection to the St. Jude Children’s Research Hospital.
The elephant was chosen for this collection for a variety of symbolic reasons: elephants are believed to bring good luck and elephants have a high retentive memory (symbolic of the medical research performed at St. Jude).
Also, Elephants live in families, and if something happens to one family member, another family will take care of the affected family for life. This is symbolic of how St. Jude takes care of families whose children are affected by deadly diseases. And elephants live for a very, very long time.
The collection is symbolic of the medical research performed at St. Jude: elephants have a high retentive memory and are believed to bring good luck. Elephants also live in families, and if something happens to one family member, another family will take care of the affected family for life, which reflects St. Jude’s mission to take care of families whose children are affected by deadly diseases. And elephants happen to live for a very, very long time.
The collection features a bracelet, necklace, pendant and ring and all pieces are under $50. It will be available at AnnTaylor.com and in stores.