Fashion and music have always gone hand in hand, and pairing Ryan Lewis, from the multi-award winning hip-hop duo, “Macklemore & Ryan Lewis” and Sports Illustrated supermodel, Tori Praver for a campaign which made it a match made in heaven.
Ryan has a laid back, hip-hop vibe, which made him a perfect fit for our campaign while Tori brings in the glam and excitement.
This campaign marks the second partnership for Buffalo David Bitton and Lewis. In late 2013, Buffalo David Bitton kicked off its “Blank Check Series” project, providing “Macklemore & Ryan Lewis” with funding to produce a series of documentaries of their first worldwide tour.
Buffalo David Bitton’s “Blank Check Series,” is a program which supports self-expression and the arts by partnering with today’s cultural innovators.
The “Blank Check Series” presents exceptional visionaries, influencers, performers and artists, with funding – a blank check – to be used to create engaging multi-dimensional content.
Buffalo David Bitton is available at major department stores and online at www.buffalojeans.com. The Spring Summer 2014 campaign was shot by Leda Montereali and Pierre St. Jacques.
