For its 40th year, The Body Shop’s birthday gift to itself is expanding its presence in the US and globally by opening new stores with a fresh look and enhanced customer experience.
As part of the celebration, the iconic British-based beauty brand opens its doors near Dallas, TX. The Body Shop opens its doors at Stonebriar Centre this Friday, August 19 at 10 AM, with a special ribbon cutting ceremony. Customers will receive special gifts and offers, such as scratch-off giveaways, mystery gift cards for up to $500 for the first 50 customers in line and a free Camomile Gentle Eye Makeup Remover with purchase.
“We are so excited to bring The Body Shop to Frisco where we will be able to give customers a personalized and engaging experience with beauty expertise and high-quality products, all while giving back to the community,” says Megan Grant, US General Manager.
“It’s about staying true to our roots and enriching the communities we join by bringing people together, while still offering high-quality, fairly traded, cruelty-free products – from our cult-classic Body Butters to innovative Shade Adjusting Drops to our iconic, highly effective Tea Tree products. Our stores are a vibrant, social place at the heart of the community, where beauty, forward-thinking ideas and activism meet.”
The new store has a boutique feel thanks to quality materials, streamlined product offers and understated branding on the store front. The store design combines technology and nature to provide a personalized shopping experience for customers, complete with custom skincare consultations and expert advice.
In February, The Body Shop unveiled its new Commitment to Enrich Not Exploit the world, including our people, products and planet. The brand continues to fulfill this commitment by using its business as a force for good.
“As part of a global expansion, our new stores in the US are a reflection of who The Body Shop is today and how we are making a positive difference every step of the way,” says Grant. “From mindfully sourcing our Community Trade ingredients to reducing our carbon footprint, we are constantly striving to help enrich and give back to local communities.”
Today, The Body Shop’s #EnrichNotExploit campaign is stronger than ever, and it continues to grow through its ethical and sustainable business practices. In May, the brand launched its Bio-Bridges initiative, which aims to regenerate 75 million square meters of forest around the world and protect it from exploitation, poaching and unsustainable harvesting by 2020.
