Calvin Klein Collection Collaborates with Tumblr Blogger FashGif for Spring 2013

NEW YORK, Sep 20, 2012/ — In this era of social networking, wonders never cease. Venerable fashion house Calvin Klein Collection has teamed up with Tumblr® blogger Greta Larkins of FashGif following the brand’s Spring 2013 women’s runway show in an exclusive collaboration for the season.

For the special project, Calvin Klein Collection has commissioned FashGif to create a series of dynamic GIF’s in the blogger’s signature style using the brand’s Spring 2013 women’s runway show images.

FashGif is well-known for taking still shots of fashion shows and animating them in an interesting and unexpected way. The weeklong series of unique GIF’s are currently featured on Calvin Klein’s official Tumblr® blog – at calvinklein.tumblr.com – and new GIF’s will be posted daily through Friday, September 21st.

This exclusive content is a continuation of the site’s “All Access” fashion week digital programming which kicked off on September 6th and focused upon the behind the scenes images produced for the house by photographer, blogger and model, Hanneli Mustaparta.