For Fall 2017, Chamilia (www.chamilia.com), a Swarovski Company, will release three new charm collections that celebrate “the dream within” inspired by folk culture and bohemian style. The three new collections are called “Spirit Animal,” “Wild & Free,” and “Frequent Flyer.”
“We are all adventure seekers in our own way, and Chamilia’s charm collections this season blaze a trail,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “Women pursue meaning in their lives and this is reflected in their jewelry in so many ways. We decided to celebrate the explorer (both inner and outer) in women this season. We are with her on her journey.”
There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features Genuine Swarovski Crystals, Swarovski Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic standards.
Chamilia will launch three new “Spirit Animal” charms this season that feature symbolic creatures embellished with colorful folk art details. Including:
- Horse—This sterling silver charm represents vitality, freedom and personal power, and is available in a light oxidized finish with blue enamel detailing (U.S. MSRP $35).
- Rooster—This sterling silver charm symbolizes honesty, constancy and confidence, and is available in a light oxidized finish with red and blue enamel detailing (U.S. MSRP $35).
- Sleeping Fox—This sterling silver charm depicts a being that is clever and at one with its surroundings and is available in a light oxidized finish with coral enamel detailing (U.S. MSRP $35).
Chamilia will launch five new “Wild & Free” charms that celebrate the authentic risk taking of those who follow their bliss. The collection features charms inspired by free-spirited travel. Including:
- Take the Scene Route—This sterling silver charm in bright finish with black enamel features the words “Take the Scenic Route” on one side and a rustic sign post showing mountains, arrows, and the four directions on the reverse (U.S. MSRP $40).
- Route 66—This sterling silver charm in bright finish with black enamel details the road sign that is iconic to American travelers (U.S. MSRP $45).
- Cactus—This sterling silver charm with a light oxidized finish celebrates the American West with a depiction of a desert cactus (U.S. MSRP $35).
- Las Vegas—This sterling silver charm with red, blue and black enamel and Swarovski Crystal features the welcome sign of this famous city (U.S. MSRP $45).
- Cowgirl Hat—This sterling silver charm with bright finish features a representation of a cowgirl hat with a yellow gold electroplated star (U.S. MSRP $50).
Chamilia will launch three new “Frequent Flyer” charms this season that pay homage to the free-spirited globetrotter. Including:
- World Traveler—This sterling silver charm with black enamel and a light oxidized finish is a representation of a luggage tag (U.S. MSRP $35).
- World Traveler—This sterling silver charm in bright finish with black enamel depicts an airplane (U.S. MSRP $30).
- C’Est La Vie—This sterling silver charm with a light oxidized finish features the carefree adventurer’s motto: “C’Est La Vie” (U.S. MSRP $40).
Chamilia’s Fall 2017, charm collections will be available at retail beginning July 14, 2017. The collections will be sold at the brand’s more than 1,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, please go to www.chamilia.com.
