Designer Stuart Weitzman celebrates his stellar boot reputation with the launch of SWxYOU: The 5050, a customization program centered on the iconic silhouette of the 5050 boot.
SWxYOU: The 5050 gives shoe lovers the exclusive opportunity to reimagine and personalize the brand’s most popular boot by choosing from three 5050 variations: the classic flat boot, the stacked high heel boot or the wedge boot.
The limited-edition program launches on Monday, October 20, exclusively at www.stuartweitzman.com and will run for two weeks only.
Coveted by Hollywood’s chicest starlets, this legendary over-the-knee boot has garnered a cult-like following amongst fashionistas worldwide and is considered the must-have season after season. The unwavering popularity is attributed to its uniquely stylish design of half micro stretch and half nappa leather – giving it the 5050 name.
The ultimate in fashion and function, this best-selling over-the-knee style is at once elegant and flattering on legs of all shapes and sizes, thanks to the micro stretch insert seamlessly integrated into the back of the boot. The boot is consistently in such high demand, that it regularly sells out at retail outlets both domestically and internationally.
For the customization program, the classic flat, the stacked high heel and the wedge 5050 boot designs will be offered in eye catching animal prints (chocolate feline haircalf, greige leopard haircalf, black and white zebrette), rich pony haircalf (black pony, bordeaux pony, gray pony), luxurious nappas (black goosebump nappa, nigeria nappa) and rich suedes (anthracite suede, walnut suede, olive suede, midnight suede). It will also be available in three different widths and multiple size ranges (Narrow: 5 – 12, Medium: 4 – 12, Wide: 4 – 12). Retail prices range from $635-$800, with an approximate delivery period of 6-8 weeks.
Worn by jet-setting celebrities — mainly in their “real” lives — the boot is a constant in paparazzi snapshots from New York to Los Angeles and in airports around the globe. From the Sundance Film Festival (Elizabeth Olsen), to the set of The Amazing Spider-Man (Emma Stone), to the red carpet (Olivia Wilde), to the concert stage (Kesha), the 5050 is as versatile and well-rounded as the Hollywood celebrities who wear it.
