NEW YORK, Aug 13, 2012/ — Launched on February 2012 at 1,800 H&M worldwide, the David Beckham Bodywear collection for H&M has quality and longevity at its core.
This first collection introduced nine underwear styles for men, which will go on to form the products of the unique, long-term partnership between David beckham and H&M. Designed by David and his in-house creative team the collection will be sold exclusively at H&M, the focus is on fit, function, comfort and design, while avoiding overt branding to present a range of new classics, comprised of briefs, boxers, vests, T-shirts, pajamas and long johns.
“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively, with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” says David beckham.
To create the ultimate bodywear collection, it’s all about finding the perfect garment with the perfect detailing; like the most comfortable elastic for a brief, a label that does not scratch, and seams that do not rub against the body.
It has to be the right shade of gray for a long vest or the perfect sleeve length for a fitted T-shirt. David and his design team worked with pieces from David’s own wardrobe, incorporating David’s own unique style aesthetic to create and build a meaningful bodywear brand from the outset.
This is why the waistband branding is minimal: instead, the signature is found in the design of the pieces themselves.
