David Beckham Bodywear Launch in London in Feb 2012

Last February 2, 2012 in London, David Beckham celebrated the global launch of David Beckham Bodywear for H&M with an in-store launch, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion.

At the in-store event at H&M on Regent Street, David showed the new television commercial, met with fans and signed the collection. Later, celebrities such as Bianca Jagger, Emma Bunton and Jessica Ennis joined David to toast his bodywear range.

This debut collection is the first in a long-term partnership between David Beckham and H&M, and is available from today in 1,800 H&M stores worldwide, as well as online.

“I am very proud to launch my Bodywear collection for H&M in London. It was amazing to see the product at the in-store launch after so many months of development and meet with fans. I loved the pop-up gentleman’s club, which felt both traditional and brand new. It’s the same mix I hope men will find in the Bodywear collection. It was an amazing evening to launch my new collection,” commented David Beckham.

The event marks the debut of David Beckham Bodywear for H&M, a new collection which focuses on fit, function comfort and design. Designed by David’s in-house team and sold exclusively at H&M in around 40 countries worldwide, this first collection presents the nine key products which will go on to form the core of the range. The collection will develop seasonally with new styles, new fabrics and new patterns.

Photos by Dave Bennet and Nick Harvey