WHAT: Demi Lovato and Fabletics celebrated the launch of Demi’s Fall collection at Fabletics, Legacy West in Plano, Texas the afternoon of Saturday, September 9th. Local fans were invited to shop Demi’s collection and get the chance to meet her and receive a free limited-edition tank and her signature. Over 700 of Demi’s fans came to meet her, with the first one in line at 4AM.
WHERE: Fabletics Store at Legacy West, 7400 Windrose Avenue, Plano, Texas 75024
Following the success and social impact of her initial limited edition capsule in May, the Fall activewear collection will mark the singer’s second collaboration with the brand, and offers a complete performance line of 12 exclusive outfits.
Demi’s newest collection for Fabletics features elevated designs that are unique to her personal style, and also highlight her evolution as a designer with the aim to make every woman feel iconic in her own right. The Fall collection is comprised of a combination of performance and lifestyle pieces with new design elements such as contouring waist straps, paint splatter camo and vibrant heather prints.
With the Fabletics mission to empower women by making a healthy, active lifestyle accessible to everyone regardless of size, shape, age or ability – the new Demi Lovato for Fabletics collection reinforces their shared commitment to inclusion, female empowerment, inclusivity and body positivity.
Of her new collection, Demi Lovato said, “I’m so excited to continue working with Fabletics and the design team to launch an even bigger collection for Fall. This collection is inspired by my personal style – on stage, at home and in the gym, so I had a lot of fun playing with bold colors, prints, and performance elements that I love. I felt more confident through the design process this time around, and think that the collection reflects that. I wanted to share that with my fans in hopes that they feel as confident and empowered when wearing the pieces.”
The Demi Lovato for Fabletics capsule collection is available for purchase across 8 countries and on Fabletics.com as well as in the 22 Fabletics stores nationwide starting August 16.
Photo Credit: Rick Kern/Getty Images for Fabletics