Introduced via a short film created specially for Emma and Tristan eyewear, these new additions to Giorgio Armani’s Frames of Life collection resonates not only to millennials but to all of us who live in this digital age.
In this short film by Chris Sebastian Joys from the Sydney Film School, Emma mistakenly sends Tristan a voice message. From this, a conversation begins between the two in which they describe the way they see and experience their own realities.
Tristan, completely immersed in his work, is of the opinion that time should not be wasted. Emma, on the other hand, is a reflective person who lives every single moment of her life to the fullest and believes that nothing happens by chance and that every moment should be seized.
In spite of their differing perceptions of life, a strong bond develops between the two. In a world where technology often prevails over human relationships, two strangers share their visions of the world, despite never actually meeting.
Glasses are at the centre of the story: a special channel that allows the lives of the protagonists to emerge; a tool through which they observe the world and compare their experiences. The glasses in the Frames of Life collection are thus presented in their role as inseparable companions for the wearers.
Imbued with the DNA and iconic details of the brand, these glasses are most evocative of the Giorgio Armani style and stand out for their vintage, retro-inspired appeal, their impeccable craftsmanship, and their modern, innovative character, the result of cutting-edge technology.
For this occasion, the website www.framesoflife.com assumes a modern, captivating andinteractive appearance, available on both desktop and mobile. Rich with online content sharing the same mood as the video and campaign, the site will allow the visitor to feel like a part of Emma and Tristan’s story and their exchange of viewpoints.
