Fabletics, the premium fashion athletic wear brand co-founded by Kate Hudson launched FL2 on June 1st with Kate’s brother Oliver Hudson, as the spokesperson of the new brand.
FL2 offers a range of elite workout gear and lifestyle essentials for working out or wearing on their own. The built-for-anything apparel stands up to the test, from the first goal to the last mile.
Versatile and easy lifestyle staples, like a hooded vest with cool neon accents and slim-fit performance terry sweatpants with contrast details, take you through your day in style. FL2 apparel is made using premium fabrics and materials for high performance, lightweight and comfortable pieces—without the high price tag.
The signature fabric used in the FL2 line provides four-way stretch for complete mobility, as well as moisture-release technology to keep skin dry. The clothes also feature UPF fabric, which offers protection against sun exposure and other elements, while strategically-placed performance mesh allows for a breathable, ventilated workout.
Cotton jersey, seamless and performance jersey fabrics are ultra-soft and easy to move in. Each piece is designed to keep men cool and feeling more powerful than ever.
“We designed FL2 with the modern man in mind,” said Kate Hudson. “My brother, Oliver, was my go-to for style and function feedback. As an athlete and father of three, Oliver embodies the man we’re designing for; it made perfect sense for him to be the face of the brand.”
“As the father of three active and crazy kids, I need clothes that let me feel comfortable throughout the day, but also have a sense of style,” said Oliver Hudson. “FL2 does just that—it takes me from school dropoff to my workout, to dinner with my family. I may stink, but damn, I look good.”
With every item priced at under $100—tops start at $29.95 and bottoms start at $44.95—FL2 releases new styles each month that can be purchased as a complete set or in bundles, or bought individually. Each collection focuses on easy-to-layer pieces with a lean fit, such as shorts, tees, tanks, sweatpants, and hoodies that are perfect for men to work out, play, and live in.
Customers can browse the collection, complete their lifestyle profile for personalized outfit picks, and meet Oliver at www.FL2.com.
Become an FL2 VIP member and enjoy free shipping, easy returns and complete two-piece sets starting at only $49.95. Be ready for anything and everything with FL2. Visit www.FL2.com.
