It’s not just geeks who are highly anticipating the release of Hunger Games: Catching Fire in November. Fashionistas have also become enamored with second installment of The Hunger Games franchise since CoverGirl announced that it is the exclusive make-up partner of the hit film.
Commenting on the partnership, said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products said, “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last April, has been viewed over 25 million times on YouTube.
The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics.
“The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion,” Bracey concluded.
As part of the collaboration, COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
