NEW YORK, Jul 14, 2014/ — H & M, Hennes & Mauritz AB (H&M), will celebrate the launch of its 5th Avenue flagship with a pre-opening celebration on Tuesday, July 15, 2014 hosted by Jeff Koons as well as Adam Weinberg and Scott Rothkopf of the Whitney.
(For photos of the event, please go HERE)
Olivia Wilde and Ashley Benson will attend the event which will be highlighted by a special performance by top singer/songwriter and British teen sensation Birdy.
To commemorate the opening of the flagship store, H&M has collaborated with American artist Jeff Koons and the Whitney Museum of American Art, whose exhibit, Jeff Koons: A Retrospective is currently on display through October 19th.
This will be the first H&M location worldwide to offer the work of a celebrated contemporary artist of this caliber, making H&M the destination where fashion and art intersect.
This fall season, as a part of its Jeff Koons collaboration, H&M has created a specially-designed, limited-edition leather handbag featuring the Balloon Dog (Yellow), one of the artist’s most iconic works.
The Balloon Dog leather handbag will also be carried in select markets across the US including Los Angeles, Chicago and Dallas, as well as online at hm.com beginning July 17th, 2014. A select number of pieces will also be sold at the Whitney during the Retrospective as well as on Whitney.org.
The new flagship at 589 Fifth Avenue measuring 57,000, square feet will open on July 17th at noon and will be the largest H&M store in the world. This uniquely designed location includes an impressive façade of windows, an immense five-story atrium and a 470 square foot LED screen which all create a regal feel upon entering the store.
Timeless design details in-store include green and white marble tiles, opulent walls of mirrors, and distinct herringbone woodwork. This store will be the first in the country to offer a full concierge shopping service which will create a truly unique shopping experience. It will also be the first store in New York to carry the full H&M Home collection.
On opening day the first 1,000 customers in line will receive an Access to Fashion Pass valued between $10 and $1000 as well as giveaways and the chance to win free passes to the Jeff Koons Retrospective at the Whitney Museum of American Art.
To further celebrate the grand opening, customers who bring garments to be recycled in H&M’s Garment Collecting program before the store opens will be entered to win gift cards valued between $50 and $100.
WHEN: Tuesday, July 15, 2014; 7pm – 10pm
WHERE: H&M at 5th Avenue 589 5th Avenue at 48th Street New York, NY 10017
Store Hours: Sunday through Saturday 9:00 a.m. to 9:00 p.m., and Friday through Saturday 9:00 a.m. to 10:00 p.m.
