H & M, Hennes & Mauritz AB (H&M), one of the world’s largest fashion retailers known for offering high fashion at affordable prices, celebrated the onset of summer fashion and its newest ad campaign featuring supermodel Gisele Bündchen with an incredible live performance by DJ Bob Sinclar outside of the H&M store in Times Square on Friday, May 2nd.
To kick off the launch of the new campaign, customers were invited to the Times Square store to shop the new collection with a 20% off discount and danced to the DJ’s renowned hits such as “Love Generation” and “World Hold On.”
Around 1,200 guests gathered at the H&M Times Square store on the evening of May 2nd. The outdoor concert venue incorporated summer themed vignettes complete with models in the collection and an opening session by DJ Stan Courtois.
The ultimate summer kick-off party also included a digital takeover of all the screens in Times Square. The evening peaked when Bob Sinclar spun a cover of Blondie’s hit “Heart of Glass” by Gisele Bündchen in association with their music video, released by Ultra Records.
H&M, Gisele and Bob Sinclar are donating all revenue from the download of “Heart of Glass” to UNICEF to support the organization’s continued work for education. By downloading the song on iTunes, consumers are supporting UNICEF in its work to help the world’s most vulnerable children have a better future through education.
“When H&M called me I was very excited and impressed, Gisele has a signature voice and I’m very proud of the project. New York is very important to me and Times Square is all about energy, I wanted to create that same energy and give it back,” stated producer and DJ, Bob Sinclar.
The H&M summer advertising campaign brings music and fashion together and showcased Gisele in essential key pieces for the summer, including the brand’s popular swimwear collection.
On Friday, May 2nd, customers lined up outside of the H&M Times Square store to shop the summer collection. Leopard print bikini separates were available for $4.95, and a chic black swimsuit were available for $24.95.
The collection is now available in all H&M stores carrying women’s concept as well as online.
