H&M Celebrates A More Sustainable Future with its new H&M Conscious Exclusive collection

Orlando Bloom, Ann-Sofie Johansson, Natalia Vodianova

On March 29, 2017, H&M celebrated the launch of the H&M Conscious Exclusive collection, an elevated assortment created using sustainable materials and fabrics. An exclusive dinner was hosted by H&M creative advisor, Ann-Sofie Johansson in Los Angeles with Natalia Vodianova, the face of the campaign.

The intimate evening was held at SmogShoppe, one of the most sustainably designed urban spaces in the country. Upon entering the room, guests were greeted by an art installation featuring the star piece of the H&M Conscious Exclusive collection, an ethereal plissé pleated gown featuring BIONIC®, a polyester made from recycled shoreline plastic. Guests mingled during the cocktail hour and were seated at dinner to enjoy a farm to table meal by Chef Suzanne Goin of LA favorite, Lucques and music by DJ Nikki Pennie.

Notable guests included Chrissy Tiegen, Orlando Bloom, Kate Mara, Ahna O’Reilly, Angela Lindvall, Rowan Blanchard, Hailey Baldwin, Kiersey Clemons, Sasha Lane, Lucky Blue Smith and Stormi Bree, Daisy Clementine Smith, Pyper America Smith, Byrdie Bell, Pixie Lott, Amanda Steele, Johnny Wujek, Erin Foster, Shaun Ross, Natalie Joos, Rocky Barnes, Sheryl Luke of Walk in Wonderland and Jacey Duprie of Damsel in Dior – those in bold were dressed in the latest Conscious Exclusive collection, launching in select H&M stores and online at hm.com on April 20th.

The H&M Conscious Exclusive is a high fashion collection made from sustainable materials, that aims to move H&M’s fashion and sustainability innovation forward towards a sustainable fashion future. New to this year’s Conscious Exclusive is a men’s and kids’ line as well as an organic perfume joining the ladies’ collection.

“Conscious Exclusive is a chance to dream and create pieces that are both edgy and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of BIONIC®,” says Ann-Sofie Johansson, H&M creative director.


Chrissy Teigen

Kate Mara

Photos at H&M Conscious Exclusive Dinner courtesy of H&M