NEW YORK, Aug. 1, 2013 /— H&M, Hennes & Mauritz, one of the world’s largest retailers known for offering high fashion and quality basics at affordable prices, is proud to announce the launch of its highly anticipated Shop Online store. Launching on August 1st 2013, H&M Shop Online in the U.S. will have something for everyone.
H&M’s Shop Online will offer the same collections as in-store, giving customers access to a wide range of clothing and accessories including ladies, men’s, teens, plus-size and the complete children’s line. There will also be additional sizes and exclusive “online-only” items available all year-round.
H&M’s Shop Online launch will also debut H&M Home, available exclusively online. The much anticipated Home collection brings H&M’s sense of fashion and fun to interiors with a seasonal selection of products for every room in your home. Towels, bed linens, curtains, and other home textiles and accessories in trendy colors and prints will be available for purchase online. With the arrival of H&M Home in the U.S., customers will now have access to fashionable home decor at the best price.
To mark the arrival of Shop Online, H&M will partner with top bloggers across the nation, one representing each state through a user-generated contest titled, “50 States of Fashion”. This nationwide contest will serve as a creative call to action for all fashion-loving H&M fans. The bloggers will ask their readers to tag their personally curated looks from their hm.com purchase on Instagram, enlisting themselves into the search for America’s top H&M look.
To further highlight the arrival of e-commerce, H&M will offer exclusive online pre-shopping of its Paris Show Collection. Presented first on the runway during Paris Fashion Week, this collection will debut globally in approximately 200 stores and online September 5 th. U.S. customers will have the opportunity to be the first in the world to shop the collection by visiting hm.com on August 22 nd.
In celebration of Shop Online, H&M will open a pop-up shop on August 22 nd in the heart of New York City’s Meatpacking District to give customers a glimpse into the world of H&M e-commerce. The pop-up shop will feature the Paris Show Collection, a Try-On Lab, and a virtual check-out system where customers can make purchases via iPads.
