From Brooke Shields and her Calvins to Kate Moss and her skinnies, nothing quite captures the American sense of style like a good pair of jeans. But, before Jacob Davis and Levi Strauss created the first pair of “blue jeans” in 1873, denim pants were typically worn by men who required rugged workwear and called “waist overalls.”
Fast-forward 150 years… Taking a look into the central role that denim plays in a woman’s life is Long Tall Sally’s #WeAreTallJeans campaign.
Based on recent brand research with a survey of 3,000+ women worldwide:
- A quarter of women wear jeans every single day
- 45% of women own 3-5 pairs of jeans, and 25% have 6-9 pairs in their closets
- More than half of women report having the option of wearing jeans to work, and 30% of women would wear black skinnies on a first date
- 42% of women make trend-led purchases as they buy a new pair of jeans each season
- 80% of tall women struggle to find jeans with the perfect fit, with more than half of women reporting their biggest challenge as finding the proper length
And, armed with that statistic, retailer Long Tall Sally, the world leader in fashion and footwear for tall women, set out to revamp their entire denim collection for autumn/winter 2018.
Long Tall Sally is launching 41 new jean shapes that are specifically tailored for tall, featuring three inseam options (34”, 36” and 38”). The brand also is offering three rises (low, mid and high) to accommodate every woman’s individual sense of style and denim needs. Waistbands are “no gape” and each and every pair of jeans is proportioned so the pockets, rise and everything else falls in the proper spot on a taller woman.
Details are key for Autumn/Winter 2018; velvet stripes and feathered crops lead the style class, while a new super-stretch fabric positions the Contour Jean as the “miracle jeans.” With brand new washes from autumnal red to light blue, the collection also caters to the 40% of women who prefer a dark indigo wash, with 16 styles available online.
