NEW YORK, Mar 12, 2014/ — Iconic American retailer, EXPRESS has named supermodel and actress Kate Upton as their Brand Ambassador, making her the first celebrity spokesperson to grace the brand’s campaigns in the last decade.
To kick off the partnership, Upton will host the EXPRESS Spring Summer 2014 Runway Show at The Raleigh Hotel in Miami Beach, Florida on Thursday, March 13th. The retailer will then debut Upton in advertising campaigns beginning in fall 2014.
“I’m personally thrilled that Kate wanted to join the EXPRESS family. The new partnership highlights the mutual admiration between EXPRESS and Kate and is the culmination of two iconic American establishments coming together,” said Michael Weiss, chairman and chief executive officer of EXPRESS.
“I’m very excited to join EXPRESS as Brand Ambassador,” said Kate Upton.” I grew up with EXPRESS and always appreciated their commitment to offering great fashion with great value that every young woman and man can relate to. It is truly an iconic American brand that exemplifies sexy, modern cool.”
Florida native, Upton quickly rose to international supermodel status since her career began in 2008. One of the few models who is able to balance a mainstream and modern appeal, she has appeared on the top magazine titles across the globe, from Vogue, Vanity Fair, Harper’s Bazaar, V and Love to Sports Illustrated, Cosmopolitan and Esquire. Releasing on April 25th, Kate will appear in Fox’s upcoming comedy, “The Other Woman,” which also stars Cameron Diaz and Leslie Mann.
