After the extraordinary success of its third edition in Miami in July 2019, My Fashion Agent is bringing back La Plage Miami Showroom to Miami Swim Week. With its momentum interrupted by the pandemic, this unique presentation of European brands is back with a vengeance as it represents 12 high-end European brands.
Helmed by Marc Merklen who heads France Relance Export and founder of MY FASHION AGENT, La Plage Miami has become the unmissable event for buyers looking for premiere European brands in a “Mediterranean” spirit.
More than just a showroom, La Plage Miami is also a concept store presenting the brands in a minimalist and refined scenography at the luxe settings at the penthouse of the Boulan South Beach Hotel.
Manned by the whole team of My Fashion Agent, press and buyers are welcomed with champagne and hors d’oeuvres, the staples of French hospitality. Shuttles are also available to bring them back and forth to the shows.
Currently, La Plage Miami is the only exclusive showroom that represents European brands with such a signiﬁcant buyer traﬃc. With its dedicated services and high-profile social network presence, it is fast becoming a major player in fashion as it provides physical and concrete visibility for brands.
Represented brands this season are: Calarena, Beliza, Dassios, Elisa Garreau, Iguazù, Las Noches Ibiza, MacKeene, Maison Monzerian, Sandalaki, Seass, Sophie Deschamps, Van Palma.
With 5,000 visitors from different countries, Miami Swim Week remains the destination par excellence for buyers in the cruisewear, swimwear, beach- wear, accessories and ready-to-wear summer collections.