On June 15, the highly anticipated, limited-edition Lancome Show Collection was finally made available for purchase at Lancome counters around the country. This collaboration between Lancome and legendary designer, Alber Elbaz, dresses the brand’s iconic eye makeup favorites plus the brand’s very first set of lashes in the designer’s signature flair.
A longtime fan of Lancome’s high style beauty products and ethos of French-inspired glamour, Elbaz was thrilled to be tapped for this unprecedented, visionary partnership. Inspired by the idea of live performance, the current Lanvin artistic director created stunning, feminine “outfits” to personify Lancome’s four best-selling mascaras: Doll, Drama, Definicils, and Hypnose.
The collection consists of these beloved mascaras, custom Color Design 5 Shadow & Liner Palettes, and a Lancome’s very first line of false eyelashes in chic illustrated cases, all with collectable couture exteriors.
Elbaz envisioned a pair of long, sensual lashes framing beautiful eyes, focused on a darkened stage. From this image of electrifying, seductive anticipation, he dressed each Lancome Show piece.
Featuring Elbaz’s signature illustrated hearts, stars, polka dots, roses, and of course, eyes, each design represents a distinct, playful persona in the audience, whether a polka dotted drama girl or the fur-clad star.
“I wanted to think about the stories you can tell with mascaras: a story of eyes, and their shape,” explains Elbaz. “I took the four mascaras and built a story around them, with polka dots for Hypnose Drama, stars for their namesake Hypnose Star, hearts for Hypnose Doll Lashes, and for the fourth mascara, Hypnose itself, I took the legendary Lancome rose and mixed it up with eyes.”
“Beauty isn’t a question of being the right age or having the right look, it all comes down to attitude, individuality and character…” Elbaz explains. Incorporating Elbaz’s signature joyful approach to luxury, the collection represents a whimsical, playful approach to beauty.
“When people think about makeup, they often think about disguising or hiding the truth,” says Elbaz. “But true style is about bringing a woman’s individuality to the surface. Not hiding it or playing a role, but truly revealing it.” With this exclusive collection, Elbaz gives women a chic new way to wear their innermost personas on the outside.
AVAILABILITY:
•June 15 th at all Lancome counters and lancome.com; False Eyelashes exclusive to Nordstrom
•Mascaras, $29; Palettes, $51; False Lashes, $35
