London Fog has tapped Badgley Mischka designers Mark Badgley and James Mischka, along with Cynthia Rowley and Chris Benz to bring their eponymous designs to the Fall 2013 London Fog capsule collection.
The London Fog Designer Collection will include a range of women’s, men’s and children’s outerwear, along with women’s rain boots, luggage and umbrellas from each designer.
Retail price points will range from $50 for umbrellas and up to $275 for outerwear. The collection hit stores August 2013 and available at department stores, specialty boutiques, online at www.londonfog.com and through the designers’ respective websites.
“We love being able to add a touch of glamour to such an iconic brand; London Fog has such a rich heritage,” commented Mark Badgley and James Mischka. “It’s a fun collaboration,” they added.
Dari Marder, chief marketing officer of the Iconix Brand Group, stated, “Giving these amazing designers the freedom to reimagine the classic trench, as well as other staples items that London Fog is known for, is exciting not only for them but for us as well.”
