Love Symbol #2 is now Officially the color made for Prince

In a tribute to Prince, Pantone has announced the creation of a customized color – “Love Symbol #2.”

Laurie Pressman, Vice President of the Pantone Color Institute said: “We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one.’ A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

Get a Prince-worthy look now with these purple finds:

Clockwise from left:

Panache Black “Ardour” moulded sweetheart bra and brief ($79 / $36) panache-lingerie.com (available in October)

Lafont VICE-VERSA optical frames designed and made in France ($295) lafont.com

Long Tall Sally supersoft legging jeans ($89) longtallsally.com

Skeem Design black fig “Satori” incense in a reusable glass container with a lid that doubles as an incense holder ($32) skeemshop.com

W.H. Petronela python tablet sleeve ($150) whpetronela.com