Based in Paris, LYUBOV (“love” in Russian) is the brainchild of Moscovite designer Viktoria Bagryantseva. Offering women’s apparel and accessories, the label was launched in 2006 to critical acclaim in the very competitive Paris fashion scene.
The European fashionistas fell in love with the brand immediately, hence it was not surprising that by 2009, only three years after the Lyubov’s launch, Viktoria Bagryantseva opened the first boutique and atelier on the celebrated rue Cambon.
A graduate of art history in Paris, Viktoria Bagryantseva also attended Ecole de la Chambre Syndicale de la Couture Parisienne. In 2003, she did her internship in Florence within the House of Roberto Cavalli.
