Young adult label American Rag, available exclusively at Macy’s, is bringing fans closer than ever to their favorite artists with the American Rag “ALL ACCESS” campaign — a new program that offers Millennial customers direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians.
Pop-rock group We The Kings will kick off the first leg of the campaign this spring.
“We are excited to partner with American Rag,” said Travis Clark, singer and guitarist of We The Kings. “The clothing is really cool and edgy, and they are committed to super serving our fans with the ALL ACCESS campaign. I look forward to teaming up with them for many years to come.”
American Rag is partnering with today’s rising music stars to create unique experiences for consumers through their ALL ACCESS campaign. As the debut artists, We The Kings will participate in a series of music, fashion and lifestyle activations, including in-store appearances at select Macy’s stores across the country.
In-Store Appearances
Customers will have the opportunity to listen to We The Kings at select Macy’s locations, plus take part in a meet-and-greet* with any $25 American Rag Juniors or Young Men’s purchase (*while time permits). We The Kings will make an appearance at the following Macy’s locations this March:
• March 14 at 3:30 p.m. – Macy’s Broward Mall, Plantation, FL
• March 15 at 2 p.m. – Macy’s Orlando Millennia Mall, Orlando, FL
• March 22 at 2 p.m. – Macy’s Woodland Mall, Grand Rapids, MI
We The Kings Tour
From March 14 through March 29, fans can check out We The Kings on The Art Of Tour, presented by American Rag, in a city near them.
During each tour stop, fans can have a chance to win a $50 Macy’s gift card by following @raggedmag on Instagram, posing for a photo and posting it on Instagram with the hash-tag #ARAllAccess.
For specific tour dates and locations, fans can visit wethekingsmusic.com/tour.
Win The Shirt Off My Back Contest
For two weeks starting on March 31, fans can “regram” the official contest photo posted on the same day on Instagram with #ARAllAccess for a chance to win clothing that We The Kings singer/guitarist Travis Clark wore and autographed during the photo shoot for American Rag’s latest advertising campaign.
