Celebrating its 10th anniversary with the Mercedes-Benz Fashion Week Swim Spring 2015 season, title sponsor Mercedes-Benz is honoring this milestone by celebrating numerous brands who have shown throughout the last decade.
Mercedes-Benz has commissioned designers to specially wrapping ten 2015 C-Class cars in original prints which will each represent a year from 2004-2014.
The designer-print wrapped cars will welcome guests to the event each night, with a rotating selection parked on 18th street and Collins Avenue, where Event invitees enter shows, and fashion fans can snap pictures next to their favorite designer prints.
Mercedes-Benz and IMG Fashion will be launching a social media campaign along with the announcement of the designers chosen to create the wraps in the upcoming weeks.
“Mercedes-Benz is proud to be the title sponsor of the fashion industry’s most prestigious swimwear event,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “We can’t wait to celebrate the 10th Anniversary and reveal the commemorative designer prints on our newly designed 2015 C-Class.”
Over 10,000 guests are expected to walk through the Raleigh, with 500 members of the international media and industry attending the shows to cover the latest in swimwear for 2015.
Title sponsor Mercedes-Benz is joined by American Express®, TRESemmé, Ipanema, PANDORA, The Raleigh, Ocean Drive Magazine, California Apparel News Waterwear, and Getty Images
