Prince Charles on the iPad

LONDON, Jun 17, 2012/ — HRH The Prince of Wales officially launched London Collections: Men on Thursday 14th June 2012 at St James’s Palace. He was introduced to London’s menswear designers and championed British craft, skills, textiles and his Campaign for Wool in his speech.

It was also during the event that The Prince of Wales was shown the interactive gallery of his style, specially created by the British Fashion Council by Rosanna Falconer (BFC) s

Photos by Roo Kendall, courtesy by the British Fashion Council