As announced by Madonna and daughter Lola, international performer, Rita Ora is the face of their fashion label Material Girl.
And for its Fall 2013 marketing campaign, Rita took to the streets of London, starring in her debut fashion campaign, “Material Girl Hits London.”
Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double-decker bus.
“To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments.” stated Rita. Speaking about the shoot, she added, “This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.”
“Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself,” Rita added.
Rita is one of the latest music protégées from Jay-Z and Roc Nation. Selected by Madonna and her daughter Lola, Rita joins past spokespeople Georgia May Jagger and Kelly Osbourne as the face of the junior brand, available exclusively at Macy’s and macys.com in the United States.
