As announced last June, Rita Ora has been cast as the new global face of their junior lifestyle brand, Material Girl, the label by Madonna and her daughter Lola.
Madonna and Lola, commented, “Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!”
Contrary to previous reports, Madonna and Rita met for the first time on Saturday, June 1st at the “Sound For Change” concert at London’s Twickenham Stadium.
The Material Girl brand is available exclusively at Macy’s in the United States, The Bay in Canada, in Europe and Australia.