On January 22, 2014, Cache celebrated the launch of its rebranding campaign featuring the new collection, new store design footprint and redesigned logo with top executives Jay Margolis, chief executive officer; Arnie Cohen, chief marketing officer; Daphne Pappas, chief merchandising officer; Tony DiPippa, chief financial officer; Jennifer Ehrenfeld, senior vice president of design; Sal Lenzo, vice president of visual merchandising and Elizabeth Talkin, senior merchandising director.
Guests including stylist Philip Bloch and model Elena Kurnosova were in attendance. The presentation featured models showcasing looks from the revamped collection, as well as imagery of the new store design concept in Las Vegas.