To Kiss Superstition Goodbye in 2013, Campari Held a Party!

Penelope Cruz

MILAN, Nov 15, 2012/ — Headlined by Academy-Award winning actress Penelope Cruz and lensed by noted Paris-based fashion photographer Kristian Schuller, the 2013 Campari Calendar is a stunning visual voyage.

Penelope Cruz, who was always dressed in red engaged with the with intriguing and mystical superstitions, such as black cats, broken mirrors, walking under ladders as well as walking on cracks.

Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including Monique Lhuillier and Salvatore Ferragamo, as well as jewellery by Chopard, Penelope dazzles in every shot.

Interestingly, the Campari Calendar will not go on sale, but will the 9,999 copies (the only ones to be printed) will be distributed to friends of Campari internationally. Hence, being invited to the unveiling of the calendar is already an honor. After all, they might not be one of the lucky 9,999 who will receive a hard copy of the calendar.

Bob Kunze-Concewitz, CEO of Gruppo Campari, comments: “For the 2013 Calendar, our intention was to represent the power of confidence in believing you can defy anything, and kiss goodbye to superstitions such as broken mirrors and mystical black cats. It is our mission to offer Campari lovers an intense, pleasurable moment to celebrate confidence and the magic power of the number 13.”

The concept of Kiss superstition Goodbye was created by BCube Milan. Working side by side with the photographer Kristian Schuller on the project were Andrea Marzagalli, senior art director and Bruno Vohwinkel, senior copywriter. The production has been executed L&A Artist – Milan.