Spring 2016 marks the launch of Warm, a new ready-to-wear brand by Winnie Beattie and Tracy Feith, the brand’s Creative Director and Design Director respectively.
Warm embodies clothes that women want to live in and wear in their own way; encompassing the perfectly imperfect. The 70 piece collection showcased the chic earthiness of Tracy Feith’s west coast appeal. The overall aesthetic is the Marias meets Santa Cruz in the 70’s.
“We want our clothes to be worn, traveled in, lived in and loved,” commented Beattie.
The debut presentation was held at Soho Lofts on the first day of New York Fashion Week Spring 2016 season. The collection was displayed alongside a large scale photo installations.
Friends of the brand, including Alana Blunte, April Uchitel, Athena Calderone, Becca Parrish, Brett Heyman, Brianna Lance, Camilla Deterre, Colby Jorda, Cristina Ehrlic,Jessie Randall Julie Janklow, Karyn Starr, Katie Parfet, Kim Ficaro, Lindsey Adelman, Manon Von Gerkan, Maya Jankelowitz, Michele Ouellet, Michele Quan, Mirabelle Marden, Missy Rayder, Rachel Williams, Ramya Giangola, Sarah Hoover Sachs and Sheila Marquez, each wearing a distinct look from the collection, were shot by famed photographer Todd Hido to mark the launch.
Warm, which takes its name from the NYC boutique that Winnie founded with her husband Rob Magnotta, will launch globally this spring. Brett Heyman, a longtime friend and fan is an investor in the brand.
Photos courtesy of Warm
