Book Review: 1O CORSO COMO: A TO Z by Carla Sozzani

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Whether you are a fashionista or not, a visit to 10 Corso Como is a must when you visit Milan. Though it is definitely not a tourist spot, it is a scene to be seen. And during Milan fashion week, expect all the important fashion editors and fashionistas to be there.

At 10 inches by 10 inches and 304 pages thick with 400 color illustrations, 10 Corso Como: A to Z is definitely a coffee table book and a conversation piece. Founder Carla Sozzani has created a book as richly layered, and as rewarding to explore as 10 Corso Como.

Founded in 1990 as Galleria Carla Sozzani at 10 Corso Como, the place became recognized as the first concept destination of culture and commerce.

Though it is still officially Galleria Carla Sozzani, the place is better known as 10 Corso Como as it became an internationally celebrated brand embodying style and culture, and a not-to-be-missed Milan hub where visitors could spend the entire day in what became known as Sozzani’s “living magazine”.Sozzani who had a successful career as an editor at Italian Vogue, American Vogue and editor-in-chief of Italian Elle, observes, “My experience in magazines was pivotal. I learned that thoughtful consideration can be given, and should be given, to any subject—from clothes to objects, from food to Piero della Francesca.”

10 Corso Como: A to Z provides a glimpse into the mind of one of the greatest contemporary curators of style in the world of photography, fashion and design today.

And so we are introduced to a book loosely organized in an alphabet hand-drawn by Kris Ruhs, the American artist who created the iconic black and off white logo of 10 Corso Como over twenty years ago, and whose signature can be found in 10 Corso Como in Milan, Seoul, and Shanghai.

A book to be savored by the reader who will appreciate the unconventional way Sozzani has chosen to describe her world, her style, her personal taste, through quirky and trenchant A to Z observations on fashion, travel, design, and lifestyle.

10 CORSO COMO: A TO Z
By Carla Sozzani
Hardcover / 9 7/8” x 9 7/8” / 304 pages / 400 color illustrations
$50.00 U.S., $50.00 Canadian, £29.95 U.K.
Rizzoli New York / ISBN: 978-0-8478-4163-9

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