DALLAS, Jan 30, 2013/ — When one says Calvin Klein Underwear model, our first reaction is, “he must be hot!” And model Matthew Terry runs true to form!
The face of “Calvin Klein Concept” Underwear, Matthew Terry will debut the label’s global campaign at no less than Super Bowl XLVII, which has an expected viewership of over 111 million in the U.S. alone! And if that honor is not enough, Matthew Terry will also go down in history as the first Calvin Klein model to be featured at the Super Bowl because this Sunday is also the brand’s first ever appearance on Football Sunday.
And for the fashionistas out there who just heard of Matthew Terry today, it’s because he is relatively new in the field. Mr. Terry is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search. His first global advertising campaigns were for Calvin Klein Underwear Bold and Calvin Klein Jeans for Spring 2012.
This Sunday, expect to see Matthew Perry towards the end of the first quarter of Super Bowl XLVII, when the new provocative commercial airs. In the ad, Matthew Terry is depicted as the iconic archetype in a modern “man versus machine” creative inspired by the 360º seamless technology construction of the new men’s Calvin Klein Concept line.
Shot in New York City, the sexy campaign video was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Calvin Klein’s in-house global marketing and advertising agency.
For the powerful and masculine print campaign, Mr. Terry was captured by renowned photographer Steven Klein. Taking cues from the new, seamless underwear line, both the video and print advertisements emphasize innovation, movement and perfection.
The new Calvin Klein Concept underwear line is currently available for purchase in the U.S. on calvinklein.com and at the Calvin Klein Underwear stores in Soho and Georgetown, as well as select retailers around the country. The product begins arriving in store at other fine retailers around the world and throughout the global network of Calvin Klein Underwear stores the first week of February.
Calvin Klein Concept offers ultimate comfort, freedom and fit. Designed with sleek precision, the new product assortment combines the technical with a clean, minimalist aesthetic. The masculine line is all about mobility, offering briefs, trunks and boxer briefs in breathable microfiber and cotton stretch. All styles have a distinctive striped, continuous waistband echoing the underwear’s seamless design. A limited offering of coordinating women’s Calvin Klein Concept silhouettes is also available.
PRINT ADVERTISING IMAGE CREDIT: © 2013 Steven Klein
VIDEO CREDIT: © 2013 Fabien Baron
