The Atelier by Professor Jimmy Choo Fall 2020 #NewYorkBridalFashionWeek

The Atelier by Professor Jimmy Choo Fall 2020


Inspired by a royal fantasy, no detail is spared in The Atelier Fall 2020 collection. True couture craftsmanship takes form in dreamy gowns of layered tulle, intricate lace and the finest silk crepe.

Figure flattering and exposed corsetry is complimented by dramatic voluminous skirts, for a modern take on the traditional ball gown. Artisanal beading and textured metals dance across necklines and bodices, adding decadence to each design.

Unique hand embroidered artwork of carousels, Ferris wheels and 3D florals, bring each gown to life. The exquisite design and couture tailoring of the Fall 2020 collection is suitable for every majestic bride-to-be.


Originally founded in 1986 as a small bridal shop in Kuala Lumpur, Malaysia, The Atelier was officially established in 2013 when it opened its first wedding dress design studio in Shanghai, China.

In 2017, legendary designer Jimmy Choo joined as Creative Director and the brand made its stellar debut at Shanghai Fashion Week.

Choo’s expertise and knowledge of the fashion industry has helped the brand uphold its value of creating collections with impeccable craftsmanship and beauty while presenting every detail with a sense of ritual.


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